Why evidence should be the servant, not the master, of good policy

To be clear, we are not arguing against the value of good evidence in helping to shape effective policy. Rather, we are suggesting that the popularisation of evidence-based policymaking has created an environment where we are venerating evidence at all costs, rather than taking a critical approach. We seem to be forgetting that evidence should be used in service of good policy.

The evidence-based policy movement has lost its way. Here’s how to fix it.

Source: Why evidence should be the servant, not the master, of good policy

What kind of shopper are you?

New Canadian research has revealed key information about holiday shoppers’ behaviour. They are browsing and purchasing over longer stretches of time, and it’s more important than ever for you to be there for them earlier in the season.

Google analyzes and describe four types of Canadian holiday shoppers and explains how marketers can best help them navigate the holiday season.

A really nice, insightful and easy to read report. Great responsive design layout too.

Source: Think with Google

[Webinar] Digital Transformation, with Brian Solis

A great webinar that explores the role of digital champions in an organization. It’s about an hour long from the Altimeter Group.

This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.