Conducting A UX Audit: What You Need to Know | UX Booth

Here’s a really good, up-to-date overview of the UX practice.

A user experience audit is the process used to identify potential usability issues based on established heuristics and/or prior user research. A successful audit provides an organization with a clear picture of positives and pitfalls with the current product experience and can help to target what to focus on in future design enhancements.

Source: Conducting A UX Audit: What You Need to Know | UX Booth

Metrics That Matter: A New Framework to Reveal Truly Actionable Insights | ClickZ

“What’s measureable? Almost anything. What’s meaningful? That’s another question altogether.”

Pelin Thorogood

A guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact on that

Source: Metrics That Matter: A New Framework to Reveal Truly Actionable Insights | ClickZ