In every design project, at some point we quit what we’re doing and share our unfinished work with colleagues or clients. This begs the question: Just what does the critique do for the design and the rest of the project? Do critiques really help and are they necessary? If so, how do we use their inconsistencies to improve our creative output? Cassie McDaniel explores how critiques can help us navigate complex processes and projects and collaborate effectively to create original and engaging work.
Designers can mitigate this risk by using a combination of Kano Model and outcome driven interviews to probe for features that will truly delight customers.