Well-crafted words improve the user experience of digital products and provide people with decision-making clarity. We explore the true value of UX copy and provide sensible writing tips that lead to greater user engagement.
Testing real content with users is often seen as a part of final usability testing. Low-fidelity wireframe testing may include only microcopy, headlines, or call-to-actions. Treejack testing highlights organizational issues in navigation or classification. Rarely is content tested prior to design. But why is this when content is what fills the designs and lead users through interactions and flows?
Time to save government as I say everyone morning….
The future of good government hinges on content strategy. Ultimately, content planning, organization, usability, and governance for online systems — and the human-to-human interactions they facilitate — affect the lives of people who use them every day. If the content strategy is bad, so goes the citizen experience.
I have been saying this all along since my UBC days….”CONTENT FIRST!”