Time to save government as I say everyone morning….
The future of good government hinges on content strategy. Ultimately, content planning, organization, usability, and governance for online systems — and the human-to-human interactions they facilitate — affect the lives of people who use them every day. If the content strategy is bad, so goes the citizen experience.
I have been saying this all along since my UBC days….”CONTENT FIRST!”
It’s all here folks! The gist and nitty-gritty details, the people to follow, the books to read, the tools, resources, and examples and all from a UX perspective too.
Ready to get real about your website’s content? In this article, we’ll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.
Nothing is perfect on the web, so our mock-ups shouldn’t pretend otherwise. Some helpful tools and plugins for using dynamic content in our deliverables.
In practice, mock-ups usually represent a perfect experience in a perfect context with perfect data which doesn’t really exist. A good example for it are “optimal” usernames which are perfectly short, fit on a single line on mobile and wrap nicely, or perfect photography that allows for perfectly legible text overlays. It’s not realistic. We need to work with dynamic content in our prototypes, with both average and extremes being represented.
We need to craft future-proof experiences, too. What if your interface design would need to be translated into other languages?