The Psychology of Color and Emotional Design | UX Booth

Though many designers describe emotional design as “design for delight”. There’s a lot more to emotional design than delight. If you really want to understand emotional design, you’ll need to understand the full spectrum of emotions that drive behavior. Color is one of many design factors that have a big impact on visitor judgement, emotion and behavior, yet it’s widely misunderstood and misused.

Source: The Psychology of Color and Emotional Design | UX Booth

Why Lime-Yellow Fire Trucks Are Safer Than Red

It’s hard to move away from tradition, but sometimes for the sake of accessibility, and in this case safety, some design traditions need to be phased out.

Human factors and ergonomics researchers have found that bright yellow vehicles are less likely to be involved in accidents.

Source: Why Lime-Yellow Fire Trucks Are Safer Than Red