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When User Personas Just Don’t Matter | UX Booth

User personas are a staple and frequently discussed element of user centered design. But are they useful? Senior editor Kristina Bjoran discusses the possibility that they’re just not for everyone.

Source: When User Personas Just Don’t Matter | UX Booth

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The Library

Canada studies Britain’s ‘nudge unit’ for ways to give the public a push – The Globe and Mail

Ottawa examines the field of behavioural economics to encourage good deeds and save government money.

It’s known as the “nudge unit,” because its mission is to “nudge” citizens into acting the way the government wishes they would.

Source: Canada studies Britain’s ‘nudge unit’ for ways to give the public a push – The Globe and Mail