Design is not art, and UX is not design | by Michael Buckley | Nov, 2021 | UX Collective

Finally, someone has said it. True UX doesn’t always have to be pretty, it just needs to work well. A must read article.

Why designers have ditched the art persona and hijacked the UX industry.

Source: Design is not art, and UX is not design | by Michael Buckley | Nov, 2021 | UX Collective

Why evidence should be the servant, not the master, of good policy

To be clear, we are not arguing against the value of good evidence in helping to shape effective policy. Rather, we are suggesting that the popularisation of evidence-based policymaking has created an environment where we are venerating evidence at all costs, rather than taking a critical approach. We seem to be forgetting that evidence should be used in service of good policy.

The evidence-based policy movement has lost its way. Here’s how to fix it.

Source: Why evidence should be the servant, not the master, of good policy

What Is Web Accessibility? How to Make Your Content Inclusive

The “5 needs web accessibility aims to address” section is really good.

When discussing how to make a more inclusive environment, it’s important to recognize the needs of those with disabilities as well. Learn how to improve web accessibility across the board and make your content and website more inclusive for all, with or without disabilities.

Source: What Is Web Accessibility? How to Make Your Content Inclusive

Keeping Personas and Journeys Engaging and Relevant | UX Booth

This article goes a good job of refreshing the topic of personas and journey maps and integrating them into your design work.

Most personas and journey maps are dead shortly after arrival. A common reason why these documents are abandoned is that they eventually no longer represent the current customer or the latest business objectives. This article describes the common pitfalls associated with these projects and offers practical advice that your team can use to ensure a healthy long life for your personas and journey maps.

Source: Keeping Personas and Journeys Engaging and Relevant | UX Booth